'WHEN': BUDWEISER GLOBAL CAMPAIGN 2017
We wanted to encourage people to be the person they really are. To stop spending their whole lives being someone they're not. And to do whatever it takes to achieve and to reach, no matter what the odds. And when they do, Budweiser is the beer we’re going to drink.
A global campaign to be launched in Russia, China and UK.
Role: Idea, Art Direction, Copywriting.