NIGHTLIFE EXCHANGE PROJECT
14 cities from around the world were paired up to swap nights out, taking the best of their local artists, events, clubs and attitudes, then exporting them to their partner city. People submitted more than 30,000 ideas to facebook and the best of them came to life at 14 events around the globe on one night as people from six continents and 10 time zones danced, drank and partied the night away.
Role: Idea, Art Direction.
CASE STUDY
OUTDOOR
To kick off the Nightlife Exchange Project, crate installations appeared in 14 countries around the world. The installations came to life with projections at night. Each country was able to customize their own crate to represent their culture. When the final global events happened on November 27th, the crates became the centerpiece of every party.
TV
Phase 1
Phase 2
Phase 3
