MACY'S SITCOM
Macy’s has always had all the ingredients for a great TV show. Famous name. Great setting. Celebrities working in tight quarters. So when it came time to refresh the Macy’s brand campaign it made sense to relaunch it as a TV show. The campaign features all the elements of a real sitcom.
Role: Idea, Art Direction, Copywriting.
STAR GIFTS
SEARCH & SEND
RIGHT GIFT
GIFT CARD
BLACK FRIDAY
1DO POP-UP BARBER SHOP
In major cities, 1DO barber shops pop up. They do only two things: 1) Style hair like One Direction 2) Sell "Our Moment" Perfume.
